Freebies Ev Charging as Complimentary ,is good at pre existing Business
5 September, 2022
Complimentary freebies for courtesy Charging for Electric vehicle is useful to attract Ev owners Stores ,Plaza Fast food Party place. To increase visitor foot fall for prospect sales turnover at Mall, Plaza , shopping Arcade, Mega Mart and like. The Complimentary charging either slow, or medium Level, is good for those business establishment who wants to facilitate regular / frequent visitors who had switch over to Electric vehicles or new electric vehicles owners. Slow & Moderate charging is meant for stay of electric Vehicles from one hour to 3 hours
Level of Investment depend on Power specification of each Charger & total number of different specs charges to be install. One may start even from minimum 3.3 Kwh charger and may have up to many numbers as per investment & utility plan . Such plan after considering budget for sales promotion by such complimentary services.
Charger capacity & Level of slow charger depend on cost and power specification of chargers . such slow & medium charger available in various categories , which can provide charging for range enhancement from 30 to 100 Km, good for attract Ev owners to come at such stores
The charging may be given under various scheme as freebies, concessional or Min purchase target. Such different charging will have to be juice up from different Charger specification 3.3, 7.4 and 11 Kwh . Installing Cost of such chargers varies from Rs.50 thousand to Rs 2 Lacs, inclusive other controlling equipment. It will be good start with single slow charger and the may enhance desired numbers.
Electricity Bill expenses towards charging facility may be counted as sales promotion measures. sales tie up charging or complimentary charging will lead to increase sales .Longer time of stay possible of more buying the sales turnover is mix function of number of footfall and conversion of foot fall in to buying .
Charging tieup with minimum Amount buying: free Charging may be tie up with Quantity of buying or may fix for a minimum amount of buying. The slow charging may be free for certain units for all who parked Ev while shopping or time spend in Store, visiting establishment
Concessional Charging may be given from higher level charger: such Level -2 Chargers may juice up Electric vehicle up to 100 Km within One hour charging. Such moderate charging will also incur more electricity consumption per hour as compare to slow chargers. In medium charging, the rates may be fixed on the basis of No-profit no loss system. This will create new customers and facility to existing loyal customers who switched over to Electric from ICE vehicles